The Anatomy of Unconditionality Exhibition

The exhibition explores the concept of unconditionality, where love is intrinsic to our human nature like beauty is intrinsic to our natural world.
"Anatomy" refers to Le Mandorle’s Martian Bloom collection which explores the interconnectedness of the organic design within floral structures, while "Unconditionality" represents the photography direction of the campaign which celebrates the boundless love that transcends all barriers and expectations.
We want to invite viewers to dissect the notion of unconditionality, reflect on our interconnectedness with one another, and redefine the love we can have towards ourselves, others and the world.

1 THE ANATOMY OF UNCONDITIONALITY

28 giclee prints in wooden frames (42.0 x 59.4 cm), 600 x 130 cm.

The key installation of the exhibition is a series of photography and frames that features side portraits of 28 models wearing our Martian Bloom ear cuffs and a replica made from real flowers that was sprayed with silver. The intention behind the wearables is to raise a question about our ability to identify real from fake, what even constitutes realness, and whether fake always lends to bad.
The frames are installed sideways, mirrored against the neighbouring portrait. The dimensional display invites viewers to engage with the installation from different angles, and emphasises the interconnectedness of all things and beings – the central concept behind the Martian Bloom collection.

2 MUSICAL CHAIRS

28 vintage chairs on draped red threads
400 x 400 cm

The 28 unique vintage chairs representing the 28 photography subjects, are arranged in a circular pattern reminiscent of the childhood game of musical chairs. Each chair embodies a unique story and history, just like how each model has traveled through different lengths of time, places and experiences. Although all separate entities, they are weaved together at present to add depth, meaning and beauty to this particular moment.
To echo Le Mandorle’s signature Waterfall Box collection, a drape installation is created to accompany the musical chairs, reimagined with red threads that form a red carpet-like waterfall, to emphasise the celebration of individual uniqueness of our models and our audience, and the interconnectedness between us.
We encourage you to sit within the circle, as if empathetically stepping into the shoes of the models, and feel more connected to the exhibition.

3 SCI-FI BIOPHILIA

Fresh plants and flowers, 28 rearview mirrors, cables and metal pipes on white sand
90 x 200 cm

Curated and assembled by Kenneth Tang @ Village Lane, Hong Kong
Created by Village Lane, the biophilic installation is composed of unique flowers and plants, carefully sourced and arranged into an alien-esque natural sculpture conflicted by 28 rearview mirrors seemingly growing out of it to present a depiction of the current reality of our world.
A convergence of charm and destruct, natural and synthetic, organic and industrial, the installation invites us to find beauty in the unexpected, while reflecting upon our instinctual responses to external encounters that are often constructed by our own internal judgments.

4 PROFUSION TABLE

Glass Pane on stacked burlap bags and wooden table
280 x 80 x 100 cm

A statement to our brand’s commitment to sustainability, the disheveled stack of ordinary construction tool is adorned by soil and greenery, like an abandoned future city where nature has taken over. It is a reminder of our co-existence with the natural world that came before us, and that with conscious and collective care, the planet can be regenerated into a healthy state.
Alongside the creative display of our eco-forward wearable sculptures, customers who purchase any item can personalise our signature reusable bag with stamps designed exclusively for this exhibition. Through art, we want to inspire everyone to make progressively better everyday choices.

5 PHOTO BOOTH

The photo booth allows guests to take portrait photos in the same style and side profiles as the campaign, joining the journey and becoming a part of it, just like the models in the photo series.

The Anatomy of Unconditionality:
Creative Direction By Di Jingxian & Tara Lee
Documented By Shiyang Liu
Assisted By Chris Coherent
Bts Videographer By Yuzhe Wang
Hair Styling By Song Sang Choo
Assisted By Taeyoon Kim

Make Up By Tangmin
Production Assisted By Hai Ling
Florist By Kenneth Tang @village lane
Cast: Ayshea Agrant/Chaeyeon Song/Cheonhee An/Daeseob Yoon/Denise S/Eh Woo/Hailing Shen/Hye Jeong Lee/Jaewoo Lim/Jenny Kang/Jicheng Jin/Jinu Jing/Linda/Sadie Louise/Seo Jung Lee/Seonghoon An/Seowoo Byun/Shishi Zhan/Soyu/Sua Zhang/Suan Choi/Sunmi Kim/Svea Wedis/Tae Hyun Lee /Uhjin Nam/Yang Yang/Yinyuhu/Yizhe Ding

Special Thanks To :
Event Production Team: Mich Lai / Kristel Chan / Hilary Chung / Special Thanks To : nicholas chan / david cheng / tiff chan / clement yeung / denise lau / greg chong / music & dj : ahura mazda / pr : gloria @ divinity comm / translators : lee jeong seok / stella lee / venue : rose @ soho house hong kong / documented by patrick leung