The project explores the homogenised aesthetic in Korean society. During the years I lived in Korea, I noticed that Koreans tend to dress in a similar style, they don't want to be outdated or stand out from others, this kind of mentality led me to start this project. By using Sliver AirPods Max as a visual symbol that has gone from an electronic product to a fashion item for Korean youth, I’m trying to focus on the herd mentality and the cult of elitism behind it. I made a beanie with the image of AirPods Max, worn by the central model, facing in a different direction to the crowd. This deliberate contrast is intended to start a conversation about the effects of homogenisation on society and the importance of embracing uniqueness and personal style. Inspired by ID photos, the project features 54 photographs of models dressed in formulaic styles, emphasising that while we follow the 'proper', we lose our unique. Exhibition in SeoulExhibition in Beijing AirPods Max beanieidea sketch 2