date.project titile.category.note.
Brand Campaign
20231016Single product group profilesBrand CampaignCreative Director
20230520The Anatomy of UnconditionalityBrand CampaignCreative Director

Project
20221212ProperObject/Photo-
on goingGao, Mei Zhen--

Photo/Graphic  
20231119Red : Sêrtar, CNPhoto-
20231119转山转水转佛塔: Sêrtar, CNPhoto-
20231119财源广进: Sêrtar, CNPhoto-
20231120莲: Sêrtar, CNPhoto-
20231120香: Da'u Zong, CNPhoto-
20230702Chan 000: Seoul, KRPhoto/Print-
20231026Chan 001 (The Anatomy of Spring) Graphic/Print-
20231020Tan Pt.1~3 (The Anatomy of Spring) Graphic/Print-
20190524The Research of Spring Pt.1Photo/Print-

VMSD 
20240414Seller Work Shanghai StoreVMSD-

Installation
20230607Full MoonInstallation-
20220521Error Code GreenInstallation-
20191115The Research of Spring Pt.2Installation-

Video 
20240118LE MANDORLE CH005 “UNSPOKEN CONVERSATION”Video-
20240110LE MANDORLE CH005 /05Video-
20240110LE MANDORLE CH005 /04Video-
20240110LE MANDORLE CH005 /03Video-
20240110LE MANDORLE CH005 /02Video-
20240109LE MANDORLE CH005 /01Video-
20231221LE MANDORLE CH005 pop-up “Cultivating Conversations”Video-
20230531BTS of “The Anatomy of Unconditionality”Video-
20230525Reels of “The Anatomy of Unconditionality”Video-
20220609{formula}=∅Video-
20191127Common InconvenienceVideo-

Object/Product
20240130Souvenirs of Chan 001Product-
20240130Untitled Pt.3Product-
20230416+Lover's tearProduct-
20220607Dress upObject-
2022060501Verse Pt.2Object-
2022040201Verse Pt.1Object-
20201115Rainbow WormholeObject-
20191216Untitled Pt.2Object-
20190606Untitled Pt.1Object-

Styling
20230515End of the contractStyling-
20230219Grace Chow New York Gala DinnerStylingGrace Chow
20210814Kotex AdvertisementStylingAngel Zhao
20210729Skittles AdvertisementStylingJin Jolin
20230728Film “Lingering on the day you stayed”StylingLeading Actor & Actress
20210701AOEO AdvertisementStylingJin Jolin
202104~6MangoTV Variety Show「Listen to Me」 Styling Naomi Wang
20210617MangoTV x JD Variety Show「618 Exploring Night」StylingAK(INTO-1)
20210610The 27th Magnolia AwardStylingJin Jolin
20210508LOLA ROSE AdvertisementStylingRuonan Zhang
20210418CHANDO AdvertisementStylingAngel Zhao
20210323NESCAFE AdvertisementStylingAngel Zhao
  
Brand Campaign
Single product
Group Profile
In collaboration with CALVIN LUO’s 24SS collection, released at Oct. 2023. This project features 23 models, ‘Think Outside The Box, Master Multiple Possibility’ is the main theme. 
Creative Director: DI JINGXIAN / Photographer: Jihoon Kang / Makeup Artist: Min Tang / Hair: Jiachen Ye / Assistant: Aster Li, Xin Huang



The Anatomy of UnconditionalityDocumented in Seoul, South Korea, 2023. In collaboration with LE MANDORLE and Florist VILLAGE LANE. The campaign celebrates the beauty found within individuals and explores the concept of unconditionality, which is the idea of loving and accepting oneself and others without any limitations or expectations. The styling approach centers around the Bloom Ear cuff, a signature piece from LE MANDORLE’s CH003 collection. A replica of the ear cuff was created using real flowers sprayed with silver, which emphasizes both the models' individuality and the beauty and intricacy of the natural world.
The Anatomy of Unconditionality Exhibition in Hong Kong

Project
Proper, 2022.
thermal transfer on fabric.
The project explores the homogenised aesthetic in Korean society. During the years I lived in Korea, I noticed that Koreans tend to dress in a similar style, they don't want to be outdated or stand out from others,  this kind of mentality led me to start this project. By using Sliver AirPods Max as a visual symbol that has gone from an electronic product to a fashion item for Korean youth, I’m trying to focus on the herd mentality and the cult of elitism behind it. I made a beanie with the image of AirPods Max, worn by the central model, facing in a different direction to the crowd. This deliberate contrast is intended to start a conversation about the effects of homogenisation on society and the importance of embracing uniqueness and personal style. Inspired by ID photos, the project features 54 photographs of models dressed in formulaic styles, emphasising that while we follow the 'proper', we lose our unique.
Exhibition in Seoul   Exhibition in Beijing

AirPods Max beanie
idea sketch 2

Photo/Graphic
RedShot by iphone 11 pro
Sêrtar, Garzê Poirig Ranggyong Kü, China
6:11PM, November 19, 2023




转山转水转佛塔(zhuàn shān zhuàn shuǐ zhuàn fó tǎ)Shot by iphone 11 pro
Sêrtar, Garzê Poirig Ranggyong Kü, China
5:58PM, November 19, 2023




财源广进(cái yuán guǎng jìn)Shot by iphone 11 pro
Sêrtar, Garzê Poirig Ranggyong Kü, China
2:33PM, November 19, 2023




莲(Lotus)Shot by iphone 11 pro
Sêrtar, Garzê Poirig Ranggyong Kü, China
3:47PM, November 19, 2023




香(Xiāng)Shot by iphone 11 pro
Da’u Zong, Garzê Poirig Ranggyong Kü, China
3:00PM, November 20, 2023




Chan 000Shot by iphone 11 pro
Seoul, South Korea
7:32PM, July 2, 2023




Chan 001: The
Anatomy of Spring
The Anatomy of Spring is an art project that presents an unconventional interpretation of slinky toys. Slinky toys as a relaxation and a form to find Zen(禅) in my hectic life. By utilizing photography and editing, this classic toy has been transformed into a series of graphics rich in oriental Zen. The work is a unique interpretation of subtle beauty, it aims to inspire people to appreciate everyday objects and daily life in a new light.



Tan 1, 2, 3: The
Anatomy of Spring
The Anatomy of Spring is an art project that presents an unconventional interpretation of slinky toys. Slinky toys as a relaxation and a form to find Zen(禅) in my hectic life. By utilizing photography and editing, this classic toy has been transformed into a series of graphics rich in oriental Zen. The work is a unique interpretation of subtle beauty, it aims to inspire people to appreciate everyday objects and daily life in a new light.

Tan 昙, 2023. 580x800mm
Tan 檀, 2023. 580x800mm
Tan 炭, 2023. 580x800mm


The Research of Spring Pt.1Shot by NIKON D3400
Seoul, South Korea
3:49PM, May 24, 2019



VDSM
Seller Work Shanghai StoreVisual directing for the select store Seller Work’s Shanghai Store,
3D Modeling on Rhino7.


Installation
Full Moon (福满)The moon has been associated with many good intentions since ancient times. In Chinese culture, the full moon also carries the thoughts and nostalgia of countless people. I use a round table to reflect the full moon and visualize overseas Chinese longing for their homeland. The round table is not art, but because of its unusual placement, it can have the function of expressing emotions. Next to a small pond in a foreign country, it creates an area where overseas Chinese can meet, discuss, take photos and share their common identity. At that moment, it is like the full moon connecting the distant people with their hometown, which has a real meaning.



Error Code Green
Installation in a 430*180* 110 cm corridor, co-worked with CHAE DAN. We have a new vision of the green spaces that are becoming "invisible" in the modern city: in the uniformity of concrete and steel, they look like an image that was loaded by mistake during a bug in the system. We have built a 'rest area' for those who are looking for a green space to rest in the future, only occasionally appearing as a wormhole for spatial transition. We find a space — a corridor in the Hongik University campus, with a suspended door at one end, the corridor is so low that only people under 175cm can walk upright through it, and the other end leads to another floor, which is very much how we envisioned the game wormholes.



The Research of Spring Pt.2
Foam pipe, Wood. 6.8m*1.8*0.9m.



Video
LE MANDORLE CH005
“UNSPOKEN CONVERSATION”
00:36
Seoul, South Korea
1:23AM, Jan 18, 2024



LE MANDORLE CH005
/05
00:12
Video
7:54PM, Jan 10, 2024




LE MANDORLE CH005
/04
00:05
Video
8:45PM, Jan 10, 2024



LE MANDORLE CH005
/03
00:08
Video
7:34PM, Jan 10, 2024




LE MANDORLE CH005
/02
00:07
Video
3:36PM, Jan 10, 2024




LE MANDORLE CH005
/01
00:06
Video
8:32PM, Jan 9, 2024



LE MANDORLE CH005 pop-up
“Cultivating Conversations”
00:58
Video
11:24PM, Dec 21, 2023



BTS of “The Anatomy of Unconditionaloity”01:09
Video
11:47PM, May 31, 2023




{formula}=∅02:41
Video
9:28AM, June 9, 2022




Common Inconvenience03:25
Video
02:55AM, Nov 27, 2019



Object/Product 
Souvenirs of Chan 001Double layered linen coasters in two designs, based on project chan001.




Untitled Pt.3Necklace and ring desgin


+Lover’s tear Ring desgin




Dress up 2022. Urethane, glue sticks, 290x320x150mm


01Verse Pt.2 2022. Mix Material.
Photographer: HUAJIAOYAN / Model: SOYU



Rainbow Wormhole2020. Mix material, 300x300x450mm




Untitled Pt.22019. Mix material, 450x375x300mm




Untitled Pt.12019. Mix material, 210x210x297mm



Styling
End of the contractPhotography: Abby
Makeup+Hair: TANGMIN
Styling: DI JINGXIAN
Model: 유유림 MEANG



Grace Chow New York Gala DinnerArtist: Grace Chow
Wardrobe: Eva Lendel



Skittles Advertisement
Artist: Jin Jing
Wardrobe: Lecea Alice / CHEN YIYUAN
Official video




Film “Lingering on the day you stayed”Director: Hailing Shen
Artist: Eun Young Seo, Ju Seung Kim



AOEO AdvertisementArtist: Jin Jing
Wardrobe: Still Still Studio
Official video